Asma is a management consultant and entrepreneur with more than 20 years of experience in the healthcare industry. Born and educated in Saudi Arabia, she has a rich history of working to improve the country’s health sector, through which she has gained an intimate knowledge of the local ecosystem. As a resident of Riyadh, Asma has worked with the MOH on several key transformation initiatives and has also worked with a number of major providers such as King Saud Medical City, Prince Sultan Military Medical City, and King Faisal Specialist Hospital. Her areas of expertise include System Transformation, Service Optimisation, Clinical Stakeholder Engagement, Patient Experience, and Scientific Research.