We have deep understanding and experience in the Middle East air transport sector. A private investment group has leveraged our experience in the Saudi market to develop a strategy and business plan to grow tourism from the expansion of Umrah tourist visas. Approach included development of market feasibility, route prioritisation, fleet assessment, hotel and tourism linkages, and a comprehensive business plan with full economic modelling and forecasting. Our team identified major GDP contribution potential with an integrated approach to Umrah tourism, and 100 new markets which could connect non-stop to Saudi Arabia. The value over ten years is significant for the country and has the potential to directly support implementation of the Saudi Vision 2030.