Welcome to Effect Advisory International’s transport website. We are a wholly Saudi owned advisory company serving transport sector clients in the G.C.C. region. Based in Dammam and the U.K, we have been privileged to bring our clients world leading technical expertise from throughout the world since 2008. We pride ourselves on seamlessly fusing international technical capability with a firm understanding of the local environment and its requirements. Ra’id Al Rahmah
We performed the lead consulting role as aviation advisors to GACA over a two-year period. Prepared and led workshops on medium to long-term forecasts for aviation,including market analyses for Saudi airports and airlines with varying groups & stakeholder
We have deep understanding and experience in the Middle East air transport sector. A private investment group has leveraged our experience in the Saudi market to develop a strategy & business plan to grow tourism from the expansion of Umrah tourist visas.
Led master planning for improved channel arrangements at entrance to Suez Canal and for two new large scale seaports (One of 25M TEU throughput per annum and one 0f 5M TEU + 25M general cargo throughput per annum,including traffic forecast,market analysis
We were engaged to support the development of an institutional-strategy for ports in the Sultanate of Oman.It required analysis of port-operations & functions and the identification of key-objectives in the context of shipping patterns & forecast volumes.
Effect Railway Services worked in partnership with another firm to establish and commence implementation of the Kingdom’s rail regulator: The Railways Commission. We staffed the organisation with experts for economic regulation, safety certification etc
Davies Transportation Consulting Inc. in collaboration with Effect Advisory completed a Freight Marketing Study for Saudi Railway identifying opportunities to increase freight traffic on the Dammam-Riyadh rail line and inland Dry Port in Riyadh
We retain a highly capable and experienced team which covers the disciplines needed to deliver a complete range of transport advisory services which will move your business forward. Team members have worked with and advised some of the leading industry players in the region and have played a pivotal role in their business growth. We have built excellent contacts in the Gulf business community and the international transport sector particularly in Australasia, Europe and North America.
Ra’id is a highly respected corporate finance professional with a distinguished record in corporate advice as well as appraising and delivering investment opportunities. He specialises in identifying sources of funding and developing businesses cases for investors. He is registered with the Capital Market Authority, a Board member of 14 separate investment funds as well as a Board member of the National Consulting Committee.
Ra’id is Effect Advisory International’s founder and President. Previous posts include Regional Manager Private Banking for Saudi Arabian British Bank (SABB) and C.E.O. & Managing Director of Arab Experts Capital LLC (AEC).
He is a graduate of King Fahd University of Petroleum & Minerals, Dhahran, and the University of Nottingham
Ian is Effect Advisory International’s Director General and is based in Dammam. He has over 25 years experience in both the public and private sector railway businesses including freight and passenger operations, strategy, infrastructure management and regulation & institutions. Included in this is 3 years serving as Senior Advisor to the Kingdom of Saudi Arabia Railways Commission where he was responsible for economic regulation and licence condition monitoring.
He is a multi-skilled expert with a proven track record in improving efficiency, benchmarking, promoting interoperability, developing corporate business plans, restructuring internal business sectors, appraising investments & railway acquisitions, devising and implementing strategies as well as guiding and advising railway businesses. He has broad international working group experience having been part of the economic evaluation team of the AEIF (the pan European body responsible for devising the Technical Specifications for Interoperability) and led Network Rail’s contribution to the UIC’s infrastructure benchmarking project.
Previous employers include English, Welsh & Scottish Railway/DB Schenker UK and British Rail. Ian is a graduate of the University of Kent at Canterbury and has post graduate qualifications from the University of Wales.
Managing Director UK
Managing Director UK
Neil Chesters leads EAI in the UK and Northern Europe. He has 20 years of experience and accomplishments in strategy consulting, performance improvement, transaction support, and business development in the private and public sectors around the world. He has helped clients address issues such as strategic positioning, programme direction, business plan development, fundraising, mergers and acquisitions, due diligence, business modelling, forecasting, and dispute resolution support.
Neil has a particularly strong focus on infrastructure and project finance, having advised some of the largest clients in the sector. Industrial sector interests include transport and energy, and aftermarket and service businesses as well as having considerable experience working with investors.
Over the last 15 years he has been closely involved in transport developments across Europe, advising major transport operators, leading freight and logistics providers, public sector authorities and regulatory bodies in the aviation, marine, road, rail and energy sectors.
Neil started his career in corporate finance with Kleinwort Benson in London, and has held senior positions in industry and in consulting, with NERA Economic Consulting, Frontier Economics, and Arup. He received a First Class (Deans List) undergraduate degree in Economics and Postgraduate qualifications from the London School of Economics and Warwick Business School.